“But Wait There’s More!”

01Ever watched an infomercial—a 30-minute commercial disguised as a TV program? I have! In fact, I know all about the Veg-O-Matic and the Pocket Fisherman. And who could forget the Ginsu Steak Knives? I’ve yet to be coaxed into calling and placing an order for items like these, but on occasion I’ve found watching infomercials to be the right “entertainment” when sleep was hard to find at 2 a.m.

The pitch lines for infomercials make me laugh. “Call right now and we’ll double your order” is a classic. To sweeten the deal, one advertiser even offers to throw in a set of knives that will cut through brick (or so they claim).

Perhaps the most used pitch is “But wait, there’s more!” This sort of high-pressure sales line reminds me of the angle Satan took with Eve back in the garden of Eden. First, he emphatically declared that Eve would not die if she ate fruit from the forbidden tree (Genesis 3:4). But he didn’t stop there. On top of eluding death, Satan went on to claim that consuming fruit from the forbidden tree would cause her to “be like God” (Genesis 3:5).

Satan’s offer sounded sweet and convincing to Eve. But instead of being the real deal, the whole thing was completely bogus. The truth? Eve was already like God. He created her and her husband Adam “in His own image” (Genesis 1:27). There wasn’t more—at least not in the way Satan implied. In fact, things couldn’t have been any better. But Satan still craftily offered more—lies that actually led to less.

*Photo(s)/Resource(s):   jeff olson

 

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